Brookmark Research Services - Customized Research Solutions For Your Unique Needs Customized Research Solutions For Your Unique Needs
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Understanding Consumer Behavior image
Why do consumers purchase outdoor gear and apparel online vs. brick and mortar? Which baselayer product do cyclists most prefer? How has the slowing economy impacted outfitters? How much would you pay for running shoes?

Why do consumers purchase outdoor gear and apparel online vs. brick and mortar?

Brookmark recently conducted research identifying the reasons and motivations consumers select certain channels to purchase outdoor gear and apparel.  The results of the study were presented to the ...

Which baselayer product do cyclists most prefer?

Brookmark was retained by Craft USA, a leading provider of active sportswear apparel, to conduct a consumer survey regarding brand awareness and purchase behavior for cycling apparel and ...

How has the slowing economy impacted outfitters?

Hunters spend more than $20 billion per year on their favorite sport.  To further understand consumer behavior in this industry, Brookmark is currently working with several brands in ...

How much would you pay for running shoes?

Brookmark was recently commissioned by Karhu, a premier running shoe company, to conduct an industry running survey to gain insights into purchase behavior related to running footwear. Learn ...

How are veterinary practices using cold laser therapy today?

Brookmark has partnered with a leading New England Veterinary Hospital to build an online community of Veterinary practices across the United States.  The purposes of building the community ...

Brookmark Research Services focuses on advanced Internet survey research solutions and panel development, supporting the growth of micro brands in the outdoor, recreation and sports industries.

Brookmark was founded in 2009 by Alex Brooks and Dennis Mark. Alex and Dennis are two industry veterans who share a common vision that the online survey research process should be easy, error free and most of all, stress free for clients. By utilizing new, proprietary technologies and integrating proven successful processes, Brookmark Research Services consistently delivers exceptional solutions. By specializing in project management, online survey programming, data management and customized online reporting, Brookmark provides cutting edge services to leading companies in the outdoor and sporting goods industries.

Brookmark and Karhu Running Survey

Brookmark was recently commissioned by Karhu, a premier running shoe company, to conduct an industry running survey to gain insights into purchase behavior related to running footwear. The results were picked up by Running Insight, a leading industry trade publication. The full report can be downloaded at http://www.karhu.com/industryreport

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