Spammers, Liars and Cheapskates: Why Advisors and Brokers Hate Online Surveys

  • Posted by Alex Brooks
  • On February 5, 2015
So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: • Spamming • Lying (Or the Perception of Lying) • Inadequate Compensation
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