How to Check a Survey

  • Posted by Alex Brooks
  • On April 26, 2018
We often hear horror stories from new clients about survey programming errors. This ranges from simple spelling mistakes all the way to logic blunders. The reality is mistakes will occur from time to time but your survey programming vendor needs to do everything possible to minimize mistakes. As we all know, programming errors lead to […]
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Online Survey Programming QC: Stop The Madness!

  • Posted by Alex Brooks
  • On March 14, 2018
Online Survey Programming QC: Stop The Madness! Ok, so you hire a survey programming vendor. They offer best-in-class programming software, a robust reporting package and a seemingly endless number of programmers available to work on your survey. You agree on the budget, schedule, etc. You deliver a complete and final survey instrument. Everything seems to […]
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Survey Translations: The Challenges with Piping Text

  • Posted by Alex Brooks
  • On June 9, 2017
The Challenge: Unique Rules Piping or text insertion is commonplace in most of the surveys programmed today. That’s fine as long as the survey is conducted in English. However, when we have to translate the survey into other languages we often find the piping will not work. That is, we find the intended meaning of […]
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Selecting A Sample Partner: It’s All About the Project Manager

  • Posted by Alex Brooks
  • On April 20, 2017
If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]
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Sample 101: Not About Blasting Emails

  • Posted by Alex Brooks
  • On November 4, 2016
OpinionRoute recently posted a nice piece about administering sample.  This is well worth 5 minutes of your time. http://www.opinionroute.com/uncategorized/can-you-send-more-sample/  
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Sample 101: Incidence Rate vs. Conversion Rate

  • Posted by Alex Brooks
  • On September 6, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

  • Posted by Alex Brooks
  • On June 1, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]
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Sample 101: River versus Panel

  • Posted by Alex Brooks
  • On October 20, 2015
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where “survey respondents are invited via […]
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Spammers, Liars and Cheapskates: Why Advisors and Brokers Hate Online Surveys

  • Posted by Alex Brooks
  • On February 5, 2015
So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: • Spamming • Lying (Or the Perception of Lying) • Inadequate Compensation
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