Online Panel Sample: The Unrealized Side of Aggregators

  • Posted by Alex Brooks
  • On January 30, 2014
In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.
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The Evolution and Demise of Internet Bulletin Boards

  • Posted by Alex Brooks
  • On September 9, 2013
A good friend of mine recently contributed this perspective on Facebook. What do you think? Observations about Internet Bulletin Boards: Pick a topic, any topic where people go to learn more about their passion, whatever it may be. It always starts out as people trying to help people, then the self-proclaimed experts show up and
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Press Release: Cycling Knowledge but not Enough Selection

  • Posted by Alex Brooks
  • On July 25, 2013
When it comes to competition, specialty bike shops are riding close with online retailers, thanks in large part to their knowledgeable sales staff. That’s according to new research from CRAFT, a performance sportswear company, in partnership with Brookmark Research Services.
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Online Research Challenge: Advisors, Brokers and RIA’s

  • Posted by Alex Brooks
  • On January 11, 2013
New Year but the same old challenges. How are we going to increase online survey participation among financial advisors, brokers, RIA’s, etc? It’s time we all face the fact this audience is overused, misused and abused.
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Online Survey Length – How Long is Too Long?

  • Posted by Alex Brooks
  • On October 10, 2012
If I had a dollar for every time a client has asked me this question, I would honestly be able to take my entire family (we have 4 kids) to Disney for a full week. My response is always the same: “Make it as short and simple as you possibly can”. As a matter of fact, I would prefer to change the mindset of clients and have them ask “How short should we make our survey?”
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A Simple Question: Why?

  • Posted by Alex Brooks
  • On October 8, 2012
As any of us who has suffered through school knows, proper research is critical to properly completing a project. The more time that is put into the research the better the project turns out. In recent times, there has been a tremendous amount of research that goes on in a wide variety of industries and much of it is enlightening and helpful.
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