Selecting A Sample Partner: It’s All About the Project Manager

  • Posted by Alex Brooks
  • On April 20, 2017
If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]
Read More

Sample 101: Incidence Rate vs. Conversion Rate

  • Posted by Alex Brooks
  • On September 6, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]
Read More

SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
Read More

Sample 101: River versus Panel

  • Posted by Alex Brooks
  • On October 20, 2015
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where “survey respondents are invited via […]
Read More

Online Panel Sample: The Unrealized Side of Aggregators

  • Posted by Alex Brooks
  • On January 30, 2014
In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.
Read More

Online Research Challenge: Advisors, Brokers and RIA’s

  • Posted by Alex Brooks
  • On January 11, 2013
New Year but the same old challenges. How are we going to increase online survey participation among financial advisors, brokers, RIA’s, etc? It’s time we all face the fact this audience is overused, misused and abused.
Read More