SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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Online Panel Sample: The Unrealized Side of Aggregators

  • Posted by Alex Brooks
  • On January 30, 2014
In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.
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Online Survey Length – How Long is Too Long?

  • Posted by Alex Brooks
  • On October 10, 2012
If I had a dollar for every time a client has asked me this question, I would honestly be able to take my entire family (we have 4 kids) to Disney for a full week. My response is always the same: “Make it as short and simple as you possibly can”. As a matter of fact, I would prefer to change the mindset of clients and have them ask “How short should we make our survey?”
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A Simple Question: Why?

  • Posted by Alex Brooks
  • On October 8, 2012
As any of us who has suffered through school knows, proper research is critical to properly completing a project. The more time that is put into the research the better the project turns out. In recent times, there has been a tremendous amount of research that goes on in a wide variety of industries and much of it is enlightening and helpful.
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