Selecting A Sample Partner: It’s All About the Project Manager

  • Posted by Alex Brooks
  • On April 20, 2017
If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]
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Sample 101: Incidence Rate vs. Conversion Rate

  • Posted by Alex Brooks
  • On September 6, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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