How to Check a Survey

  • Posted by Alex Brooks
  • On April 26, 2018
We often hear horror stories from new clients about survey programming errors. This ranges from simple spelling mistakes all the way to logic blunders. The reality is mistakes will occur from time to time but your survey programming vendor needs to do everything possible to minimize mistakes. As we all know, programming errors lead to […]
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Online Survey Programming QC: Stop The Madness!

  • Posted by Alex Brooks
  • On March 14, 2018
Online Survey Programming QC: Stop The Madness! Ok, so you hire a survey programming vendor. They offer best-in-class programming software, a robust reporting package and a seemingly endless number of programmers available to work on your survey. You agree on the budget, schedule, etc. You deliver a complete and final survey instrument. Everything seems to […]
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Sample 101: Not About Blasting Emails

  • Posted by Alex Brooks
  • On November 4, 2016
OpinionRoute recently posted a nice piece about administering sample.  This is well worth 5 minutes of your time. http://www.opinionroute.com/uncategorized/can-you-send-more-sample/  
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

  • Posted by Alex Brooks
  • On June 1, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]
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The Evolution and Demise of Internet Bulletin Boards

  • Posted by Alex Brooks
  • On September 9, 2013
A good friend of mine recently contributed this perspective on Facebook. What do you think? Observations about Internet Bulletin Boards: Pick a topic, any topic where people go to learn more about their passion, whatever it may be. It always starts out as people trying to help people, then the self-proclaimed experts show up and
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