Online Survey Length – How Long is Too Long?

Posted by Alex Brooks
On October 10, 2012

If I had a dollar for every time a client has asked me this question, I would honestly be able to take my entire family (we have 4 kids) to Disney for a full week. My response is always the same: “Make it as short and simple as you possibly can”. As a matter of fact, I would prefer to change the mindset of clients and have them ask “How short should we make our survey?”

A Simple Question: Why?

Posted by Alex Brooks
On October 8, 2012

As any of us who has suffered through school knows, proper research is critical to properly completing a project. The more time that is put into the research the better the project turns out. In recent times, there has been a tremendous amount of research that goes on in a wide variety of industries and much of it is enlightening and helpful.

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