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Brookmark announces major initiatives in custom research data quality

  • Posted by Alex Brooks
  • On October 2, 2020
Brookmark is a full-service, custom market research firm. In 2020, Brookmark significantly invested in managing data quality. Programmatic buying and selling of data is a huge boost for information availability, but has brought challenges with regards to quality. As more and more fraudulent respondents enter the ecosystem via programmatic delivery, a lack of true answers, […]
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