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Brand Measurement: Blending Sample Suppliers

  • Posted by Alex Brooks
  • On April 18, 2022
For your company to grow, it’s important to measure your brand. Brand measurement allows you to prosper because it provides vital insight into consumers’ awareness and preferences.  When conducting a study measuring brand, be it awareness, familiarity, engagement, etc., it is critical to construct a sampling plan that includes blending multiple study suppliers. Why? Because […]
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Simple Changes in Design Can Lead to Big Changes in Data

  • Posted by Jarod Johnson
  • On April 4, 2022
Last year Brookmark updated our survey templates to expand the size of open-end text boxes. It was a relatively easy adjustment specifically aimed at improving the quality of open-end responses. Provided below is the before and after view as seen by survey respondents. BEFORE: This is an example of an open end with the out-of-the-box […]
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