Brand Performance Evaluation

We help to understand how brands, campaigns, advertising and experiences are performing, the reasons for that performance and what to do as a result. The combination of our custom research and field management expertise is ideally suited for ongoing tracking research, or if you need to move an existing tracker to a new supplier. We build dashboards to provide easy to use, ongoing access to key performance metrics.

• Measure brand health & equity
• Assess the impact of campaigns, experiences or other brand initiatives
• Monitor performance on an ongoing basis

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Brand Performance Evaluation

Brand health and campaign tracking to monitor brand health and marketing effectiveness.  Advertising and experience testing to ensure effective communications and customer experiences.

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Marketing Strategy

Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.

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Experience Strategy

Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.

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Content Development

Category research to provide public relations, thought leadership or marketing & messaging content