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Increasing Survey Participation of Financial Advisors

  • Posted by Alex Brooks
  • On May 10, 2022
One of the largest challenges facing the market research industry is decreasing online survey participation from financial advisors, brokers, and RIAs. These declining responses rates continue to make it more and more difficult to complete studies.  The truth is this highly coveted audience is overused and mistreated. With only a few ‘good’ resources available, most […]
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Spammers, Liars and Cheapskates: Why Advisors and Brokers Hate Online Surveys

  • Posted by Alex Brooks
  • On February 5, 2015
So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: • Spamming • Lying (Or the Perception of Lying) • Inadequate Compensation
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