Six Criteria to Ensure an Actionable and Effective Segmentation

  • Posted by Eric Paquette
  • On June 30, 2020
You can’t talk about segmentation without hearing about how important it is that the segmentation be actionable. If you were to do a word cloud on the topic of segmentation, “actionable” would be the big word in the middle. For as many times as the word is written and said, it is a little less clear that […]
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SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

  • Posted by Alex Brooks
  • On June 1, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]
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