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Online Sample: Preventing Duplicate Respondents

  • Posted by Jarod Johnson
  • On February 28, 2022
When managing online sample, it’s critical to prevent duplicate respondents.  For obvious reasons, having the same respondent answer your survey multiple times is bad for your data.  Just a few of those reasons are
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Six Criteria to Ensure an Actionable and Effective Segmentation

  • Posted by Eric Paquette
  • On June 30, 2020
You can’t talk about segmentation without hearing about how important it is that the segmentation be actionable. If you were to do a word cloud on the topic of segmentation, “actionable” would be the big word in the middle. For as many times as the word is written and said, it is a little less clear that […]
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SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

  • Posted by Alex Brooks
  • On June 1, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]
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