Has Covid-19 Disrupted Your Market Segmentation? Four Diagnostics to Consider.

Posted by Eric Paquette
On July 8, 2020

Four questions every brand should ask themselves about their segmentation to determine if it is still sound during covid-19.

The Humble Marketing Funnel Analysis – Understanding your Marketing Objectives

Posted by Eric Paquette
On May 28, 2020

In recent years, there has been a lot of discussion about how, in today’s omnichannel world, the traditional marketing funnel is obsolete. It has been labeled broken, dead, and upside down with new shapes including loops, journeys, starbursts, and other alternatives that more accurately reflect how consumers interact with brands today being suggested as the […]