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Online Sample: Going DIY? Ten Things to Consider

  • Posted by Alex Brooks
  • On March 9, 2022
I have stated in the past that going it alone and using DIY sampling platforms is my preferred approach to managing data collection. This includes both the programmatic exchanges as well as the DIY platforms provided by sample companies to access their own “proprietary supply.” These DIY platforms are great but they are not for […]
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Selecting A Sample Partner: It’s STILL All About the Project Manager

  • Posted by Alex Brooks
  • On February 18, 2022
I stated in the past and continue to emphasize this – it’s all about the project manager (PM) when you select a sample provider. What’s the difference between a good PM and your basic run of the mill PM?  In many cases, it’s the difference between a successful or unsuccessful project. Good Project Manager: Understands […]
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Online Sample: A Case for Going It Alone

  • Posted by Alex Brooks
  • On March 5, 2020
The simple truth about sample today is demand far exceeds supply for any single sample provider.  As a result, the vast majority of studies will include respondents from multiple sample companies.  That is, you may be working with or purchasing sample from a single company, but behind the scenes they are blending in traffic from […]
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Survey Translations: The Challenges with Piping Text

  • Posted by Alex Brooks
  • On June 9, 2017
The Challenge: Unique Rules Piping or text insertion is commonplace in most of the surveys programmed today. That’s fine as long as the survey is conducted in English. However, when we have to translate the survey into other languages we often find the piping will not work. That is, we find the intended meaning of […]
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Selecting A Sample Partner: It’s All About the Project Manager

  • Posted by Alex Brooks
  • On April 20, 2017
If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]
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Sample 101: Incidence Rate vs. Conversion Rate

  • Posted by Alex Brooks
  • On September 6, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

  • Posted by Alex Brooks
  • On June 1, 2016
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]
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Sample 101: River versus Panel

  • Posted by Alex Brooks
  • On October 20, 2015
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where “survey respondents are invited via […]
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Spammers, Liars and Cheapskates: Why Advisors and Brokers Hate Online Surveys

  • Posted by Alex Brooks
  • On February 5, 2015
So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: • Spamming • Lying (Or the Perception of Lying) • Inadequate Compensation
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