Press Release: America and the Coronavirus

Posted by Alex Brooks
On March 5, 2020

Brookmark Research Study On Coronavirus Preparedness Examines Americans' Fears And Behaviors. 43% of Americans Believe Impact a Bigger Threat to the Economy Than People's Health and Generally Not Prepared for Significant Spread.

Selecting A Sample Partner: It’s All About the Project Manager

Posted by Alex Brooks
On April 20, 2017

If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]

Sample 101: Incidence Rate vs. Conversion Rate

Posted by Alex Brooks
On September 6, 2016

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]

SAMPLE 101: Profiling

Posted by Alex Brooks
On July 19, 2016

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]

Sample 101: River versus Panel

Posted by Alex Brooks
On October 20, 2015

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where “survey respondents are invited via […]

Spammers, Liars and Cheapskates: Why Advisors and Brokers Hate Online Surveys

Posted by Alex Brooks
On February 5, 2015

So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: • Spamming • Lying (Or the Perception of Lying) • Inadequate Compensation

Online Panel Sample: The Unrealized Side of Aggregators

Posted by Alex Brooks
On January 30, 2014

In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.