Brand Measurement: Blending Sample Suppliers
- Posted by Alex Brooks
- On April 18, 2022
For your company to grow, it’s important to measure your brand. Brand measurement allows you to prosper because it provides vital insight into consumers’ awareness and preferences. When conducting a study measuring brand, be it awareness, familiarity, engagement, etc., it is critical to construct a sampling plan that includes blending multiple study suppliers. Why? Because […]
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