Brand Measurement: Blending Sample Suppliers

Posted by Alex Brooks
On April 18, 2022

For your company to grow, it’s important to measure your brand. Brand measurement allows you to prosper because it provides vital insight into consumers’ awareness and preferences. When conducting a study measuring brand, be it awareness, familiarity, engagement, etc., it is critical to construct a sampling plan that includes blending multiple study suppliers. Why? Because […]

Selecting A Sample Partner: It’s All About the Project Manager

Posted by Alex Brooks
On April 20, 2017

If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]

Sample 101: Incidence Rate vs. Conversion Rate

Posted by Alex Brooks
On September 6, 2016

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target audience within the general population. […]

SAMPLE 101: Profiling

Posted by Alex Brooks
On July 19, 2016

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]

SAMPLE 101: Online Sampling – It’s Not About Blasting Emails Anymore

Posted by Alex Brooks
On June 1, 2016

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly over the past few years […]

Sample 101: River versus Panel

Posted by Alex Brooks
On October 20, 2015

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where “survey respondents are invited via […]

Online Panel Sample: The Unrealized Side of Aggregators

Posted by Alex Brooks
On January 30, 2014

In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.

Online Research Challenge: Advisors, Brokers and RIA’s

Posted by Alex Brooks
On January 11, 2013

New Year but the same old challenges. How are we going to increase online survey participation among financial advisors, brokers, RIA’s, etc? It’s time we all face the fact this audience is overused, misused and abused.

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