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Simple Changes in Design Can Lead to Big Changes in Data

  • Posted by Jarod Johnson
  • On April 4, 2022
Last year Brookmark updated our survey templates to expand the size of open-end text boxes. It was a relatively easy adjustment specifically aimed at improving the quality of open-end responses. Provided below is the before and after view as seen by survey respondents. BEFORE: This is an example of an open end with the out-of-the-box […]
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How to Check a Survey

  • Posted by Alex Brooks
  • On April 26, 2018
We often hear horror stories from new clients about survey programming errors. This ranges from simple spelling mistakes all the way to logic blunders. The reality is mistakes will occur from time to time but your survey programming vendor needs to do everything possible to minimize mistakes. As we all know, programming errors lead to […]
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Online Survey Programming QC: Stop The Madness!

  • Posted by Alex Brooks
  • On March 14, 2018
Ok, so you hire a survey programming vendor. They offer best-in-class programming software, a robust reporting package and a seemingly endless number of programmers available to work on your survey. You agree on the budget, schedule, etc. You deliver a complete and final survey instrument. Everything seems to be all lined up. All you need […]
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Survey Translations: The Challenges with Piping Text

  • Posted by Alex Brooks
  • On June 9, 2017
The Challenge: Unique Rules Piping or text insertion is commonplace in most of the surveys programmed today. That’s fine as long as the survey is conducted in English. However, when we have to translate the survey into other languages we often find the piping will not work. That is, we find the intended meaning of […]
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Selecting A Sample Partner: It’s All About the Project Manager

  • Posted by Alex Brooks
  • On April 20, 2017
If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the same product. While the product […]
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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Online Panel Sample: The Unrealized Side of Aggregators

  • Posted by Alex Brooks
  • On January 30, 2014
In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.
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Online Survey Length – How Long is Too Long?

  • Posted by Alex Brooks
  • On October 10, 2012
If I had a dollar for every time a client has asked me this question, I would honestly be able to take my entire family (we have 4 kids) to Disney for a full week. My response is always the same: “Make it as short and simple as you possibly can”. As a matter of fact, I would prefer to change the mindset of clients and have them ask “How short should we make our survey?”
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