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Selecting A Sample Partner: It’s STILL All About the Project Manager

  • Posted by Alex Brooks
  • On February 18, 2022
I stated in the past and continue to emphasize this – it’s all about the project manager (PM) when you select a sample provider. What’s the difference between a good PM and your basic run of the mill PM?  In many cases, it’s the difference between a successful or unsuccessful project. Good Project Manager: Understands […]
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Brookmark announces major initiatives in custom research data quality

  • Posted by Alex Brooks
  • On October 2, 2020
Brookmark is a full-service, custom market research firm. In 2020, Brookmark significantly invested in managing data quality. Programmatic buying and selling of data is a huge boost for information availability, but has brought challenges with regards to quality. As more and more fraudulent respondents enter the ecosystem via programmatic delivery, a lack of true answers, […]
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SAMPLE 101: Profiling

  • Posted by Alex Brooks
  • On July 19, 2016
  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research, the practice of profiling is […]
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The Evolution and Demise of Internet Bulletin Boards

  • Posted by Alex Brooks
  • On September 9, 2013
A good friend of mine recently contributed this perspective on Facebook. What do you think? Observations about Internet Bulletin Boards: Pick a topic, any topic where people go to learn more about their passion, whatever it may be. It always starts out as people trying to help people, then the self-proclaimed experts show up and
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