Staffed by Primary Marketing Research and Brand Strategy Consulting Experts

We specialize in the design and execution of marketing research to help guide brand and experience strategy, measure brand health, assess the performance of marketing activities, test new products and communications, and develop content for thought leadership or marketing messaging.  We partner with brands to design the research and sampling plans, questionnaire, and analysis plans and leverage both industry-specific and general brand strategy experience to provide findings and recommendations.

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Brand Performance Evaluation

Brand health and campaign tracking to monitor brand health and marketing effectiveness.  Advertising and experience testing to ensure effective communications and customer experiences.

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Marketing Strategy

Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.

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Experience Strategy

Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.

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Content Development

Category research to provide public relations, thought leadership or marketing & messaging content

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