We help to understand how brands, campaigns, advertising and experiences are performing, the reasons for that performance and what to do as a result. The combination of our custom research and field management expertise is ideally suited for ongoing tracking research, or if you need to move an existing tracker to a new supplier. We build dashboards to provide easy to use, ongoing access to key performance metrics.
Brand Performance Evaluation
Brand health and campaign tracking to monitor brand health and marketing effectiveness. Advertising and experience testing to ensure effective communications and customer experiences.
Marketing Strategy
Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.
Experience Strategy
Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.
Content Development
Category research to provide public relations, thought leadership or marketing & messaging content
- Measure brand health & equity
- Assess the impact of campaigns, experiences or other brand initiatives
- Monitor performance on an ongoing basis
Extensive experience in market segmentation and targeting strategy, including connecting segments to today’s communications planning tools and data sources. Frameworks to evaluate brand strengths and to define powerful, ownable positioning and messaging strategies. A full suite of trade off and other analytics to evaluate and optimize new products, portfolios, and pricing.
- Identify the optimal target for your brand
- Develop a powerful & differentiated brand positioning
- Test and optimize product, portfolio and pricing strategies
- Define communications strategies
A series of tools and approaches designed to understand how current and potential customers shop for, buy and ultimately use and experience products and services to guide both touchpoint and customer experience strategies. With our field management expertise, we can capture survey respondents in the moment when visiting your website. We can understand the drivers of customer satisfaction, loyalty and NPS by tying back survey results to their experiences. We can even build feedback loops to allow for customer service outreach to dissatisfied customers.
- Understand the buyer & user journey
- Define the experience roadmap
- Understand site users and usage
- Assess customer satisfaction and loyalty
- Identify the drivers of satisfaction, loyalty and purchase
We can provide our expertise if you are looking to develop proprietary category content for public relations, earned or social media, thought leadership or white papers or to develop marketing & messaging content.
- Generate PR and earned media
- Establish thought leadership
- Develop marketing content
We don’t worry about data errors when working with Brookmark. They go the extra mile to breakdown a survey to find potential pitfalls. This allows my clients to worry about one thing – delivering value. Supplier-side and client-side experience gives them perspective from both sides of the aisle and gives us the confidence they know how to best service our needs.
Tom Jennings, President,
Jennings Consulting GroupThe Brookmark team brings the full depth and breadth of their experience and category knowledge to each project element, from the initial proposal to sample to questionnaire to data processing to analysis. They truly “get it,” always deliver, and never miss a detail. It is a genuine partnership that is nearly extinct in a research world of increasing commoditization and faux full service.