We understand that a single programming error can jeopardize the results of your entire study. All the survey features, interactive functionality and reporting tools can’t compensate for bad or erroneous data. Our data quality program begins with a logic review of your survey instrument and includes:
Survey Design and Programming
We determine the most effective way to program a successful survey – a survey that’s engaging and produces accurate, reliable data.
Project Management
In a highly commoditized industry, client service and support separates Brookmark from the competition.
Data Collection & Management
Our data quality program starts with a comprehensive logic review of your survey instrument and ends with our delivery of clean, accurate and reliable data.
Analysis & Reporting
From top-line reporting to multi-variate modeling to detailed visual presentations, we do it all.
- Sample Preparation and Cleaning
- Advanced SPSS Programming
- Proactive Sample Deployment Techniques
Excellent client service from a team of industry veterans separates Brookmark from other providers in the industry. Just as features and tools can’t compensate for bad data, inexperienced teams can’t compete with seasoned full-service professionals who know exactly how to deliver results and provide:
- Pricing and Feasibility Management
- Ongoing Quota and Field Management
- Best-in-Class Service and Access to Industry Veterans
Have you ever wondered, “Who’s completing my survey?” Are you confident your sample provider is doing everything they can do to make sure their panelists are real people? Are you familiar with the suite of technology offerings available to help ensure your survey data is valid? We understand the sample industry and only select partners who adhere to the strictest panel management practices available today.
- Highest Industry Partner Standards
- Field Management and Rigorous Survey Testing
- Proprietary Quality Assurance Process to Reduce Risk and Improve Quality
Brookmark’s full-service offering includes detailed reporting and analytics, helping your team gain all of the important insights from your surveys. Our clients’ success depends on the delivery of clean, error-free and intelligently modeled data and analysis.
- Basic SPSS File Delivery
- Advanced SPSS Programming and Analysis
- Intelligent Advanced Modeling of Error-Free Data
PROPRIETARY TOOLS & PROCESSES TO MAXIMIZE EFFICIENCY AND ELIMINATE ERRORS
We take the pain out of survey programming, survey review, and translation process.
Our proprietary applications increase programming speed, decrease quality checking time, and allow us to integrate foreign languages with ease.
Brookmark X-Ray™
When you need to quickly and easily see into every critical component of your survey programs, Brookmark XRay™ is a proprietary application that both simplifies and provides structure to the survey checking process.
Brookmark Sidekick™
To ensure accuracy and timeliness, it’s important to avoid recreating the wheel every time a survey is programmed. Brookmark Sidekick™ provides accurate programming and faster turnaround for your survey research projects.
Brookmark Translate™
It’s critical that surveys aren’t corrupted by incorrect translations. Brookmark’s Excel based tool is designed to provide survey authors the ability to review and compare the translated text to the original or starting survey text and make edits if necessary.
All elements of a survey are separated into individual components allowing reviewers to examine content (i.e., question text, attributes, scales, instructions, precode values, etc.,) via check-screens inside the application leaving only logic to be reviewed “inside” the survey. Brookmark X-Ray™ delivers the ability to:
- Easily check text, attributes, precode values, instructions, scales and piping
- Maintain survey responses as the reviewer completes the survey
- On screen tracking of gatekeepers, quota/brand assignments, etc.
- Display of calculated variables via “checkpoints”
- Jump from question to question without having to navigate the entire survey
Sidekick™ eliminates the need for manual cutting and pasting and allows Brookmark to leverage our own default values and custom libraries without having to program from scratch every time. As a result, Sidekick™ provides accurate programming and faster turnaround for your survey research projects. Sidekick™:
- Eliminates the need to manually cut and paste
- Creates a polished and fully formatted online survey
- Accommodates all leading survey versions and browsers
- Can define question structures at the push of a button
- Automatically adds standard Javascript and CSS to certain question types
- Automatically adds question instructions
- Automatically adds validation scripts and sets question properties
Have you ever wondered, “Does this survey make sense to users across the globe?” Are you confident that your surveys are correctly translated — accounting for geographical dialects and colloquialisms? We understand the importance of making sure that survey language is appropriate and effective — in each user’s language — and provide translation tools so you can be confident in your global survey efforts. Brookmark Translate™:
- Eliminates the need to manually review online survey instrument
- Allows line-by-line comparison of base language(s) to target language(s)
- Ability to insert edits directly into worksheet
- Exports directly out of survey software platform
- Can be utilized by translation partners to update source XML files
- Can easily identify any missed/overlooked translations
We don’t worry about data errors when working with Brookmark. They go the extra mile to breakdown a survey to find potential pitfalls. This allows my clients to worry about one thing – delivering value. Supplier-side and client-side experience gives them perspective from both sides of the aisle and gives us the confidence they know how to best service our needs.
Tom Jennings, President,
Jennings Consulting GroupThe Brookmark team brings the full depth and breadth of their experience and category knowledge to each project element, from the initial proposal to sample to questionnaire to data processing to analysis. They truly “get it,” always deliver, and never miss a detail. It is a genuine partnership that is nearly extinct in a research world of increasing commoditization and faux full service.